The East Tennessee Valkyrie Women's Tackle Football Team
The Valkyrie brand needed restructuring and clear brand definition. When I came to the project, I decided what the brand pillars of the team were- colors, fonts, imagery, and storytelling.
Recruitment Video
I gathered still images from the 2025 Season and put them together as a promotional video for recruitment going into the 2026 season. It was shared on social media platforms and earned a large recruiting class.
Run The Ball video
In early preseason, I captured short clips of practice sessions and created a short video to continue promotion of recruitment and of the team. The Women’s Football Alliance pushed for more behind the scenes video to promote teams and the league.
Charity Flag Football video.
The Valkyrie participate in the Carter County Drug Prevention Annual Charity Flag Football tournament, and I took the opportunity to “mic up” some of the players for on-the-field moments. The video was shared on social media and the Valkyrie website to promote CCDP and show the team’s involvement in the community.